globe
  1. Essential reading 1 item
    1. Corporate branding: purpose, people, process - Majken Schultz, Yun Mi Antorini, Fabian F. Csaba c2005

      Book Essential reading

  2. Recommended reading 12 items
    1. Building strong brands - David A. Aaker 2010

      Book Recommended reading

    2. Strategic brand management: building, measuring, and managing brand equity - Kevin Lane Keller c2013 (electronic resource)

      Book Recommended reading

    3. How do brands create value? - Kevin Keller Jun2003

      Article Recommended reading

    4. CLV - V. Kumar 15/10/2006

      Article Recommended reading

    5. The six conventions of corporate branding - Simon Knox, David Bickerton 2003

      Article Recommended reading

    6. Bringing the corporation into corporate branding - Mary Jo Hatch, Majken Schultz 2003

      Article Recommended reading

    7. Strong brands and corporate brands - Mark J. Kay 2006

      Article Recommended reading

  3. Other reading 3 items
    1. Cite them right: the essential referencing guide - Richard Pears, Graham J. Shields 2016

      Book Other reading

    2. The expanding role of intangible assets of the brand - Suraksha Gupta, Susan Grant, T.C. Melewar 2008

      Article Other reading

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