Aaker, David A. 2010. Building Strong Brands. London: Pocket Books.
De Chernatony, L. 2010. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Amsterdam: Butterworth-Heinemann. http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity.
‘Graduate Market Trends - Spring 2010: Employability and Graduate Identity’. n.d. http://www.hecsu.ac.uk/graduate_market_trends_spring_2010_employability_and_graduate_identity.htm.
Gupta, Suraksha, Susan Grant, and T.C. Melewar. 2008. ‘The Expanding Role of Intangible Assets of the Brand’. Management Decision 46 (6): 948–60. https://doi.org/10.1108/00251740810882699.
Hatch, Mary Jo, and Majken Schultz. 2003. ‘Bringing the Corporation into Corporate Branding’. European Journal of Marketing 37 (7/8): 1041–64. https://doi.org/10.1108/03090560310477654.
Kay, Mark J. 2006. ‘Strong Brands and Corporate Brands’. European Journal of Marketing 40 (7/8): 742–60. https://doi.org/10.1108/03090560610669973.
Keller, Kevin. n.d. ‘How Do Brands Create Value?’ Marketing Management 12 (3): 26–31. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=10600463&site=ehost-live.
Keller, Kevin Lane. 1993. ‘Conceptualizing, Measuring, and Managing Customer-Based Brand Equity’. Journal of Marketing 57 (1). https://doi.org/10.2307/1252054.
———. 2013. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th edition. Boston: Pearson. http://lib.myilibrary.com/browse/open.asp?id=523713&entityid=https://idp.brunel.ac.uk/entity.
Knox, Simon, and David Bickerton. 2003. ‘The Six Conventions of Corporate Branding’. European Journal of Marketing 37 (7/8): 998–1016. https://doi.org/10.1108/03090560310477636.
Kumar, V. 2006. ‘CLV’. Journal of Relationship Marketing 5 (2–3): 7–35. https://doi.org/10.1300/J366v05n02_02.
Muzellec, Laurent, and Mary Lambkin. 2006. ‘Corporate Rebranding: Destroying, Transferring or Creating Brand Equity?’ European Journal of Marketing 40 (7/8): 803–24. https://doi.org/10.1108/03090560610670007.
Pears, Richard, and Graham J. Shields. 2016. Cite Them Right: The Essential Referencing Guide. Tenth revised and Expanded edition. Vol. Palgrave study skills. London: Macmillan Education.
Schultz, Majken, Yun Mi Antorini, and Fabian F. Csaba. 2005. Corporate Branding: Purpose, People, Process. [Frederiksberg]: Copenhagen Business School Press.
Uggla, Henrik. 2006. ‘The Corporate Brand Association Base: A Conceptual Model for the Creation of Inclusive Brand Architecture’. European Journal of Marketing 40 (7/8): 785–802. https://doi.org/10.1108/03090560610669991.
Urde, Mats. 2003. ‘Core Value-Based Corporate Brand Building’. European Journal of Marketing 37 (7/8): 1017–40. https://doi.org/10.1108/03090560310477645.
