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  1. Recommended Reading 13 items
    1. The SAGE handbook of social research methods - Pertti Alasuutari, Leonard Bickman, Julia Brannen 2008

      Book Recommended reading

    2. Producing the capstone project - Capstone Writer

      Book Recommended reading

    3. Business accounting: an introduction to financial and management accounting - Jill Collis, Andrew Holt, Roger Hussey 2012 (electronic resource)

      Book Recommended reading

    4. Handbook of data analysis - Melissa A. Hardy, Alan Bryman 2009

      Book Recommended reading

    5. Doing a literature review: releasing the social science research imagination - Chris Hart 1998

      Book Recommended reading

    6. Researching real-world problems: a guide to methods of inquiry - Zina O'Leary 2005

      Book Recommended reading

    7. The literature review: a step-by-step guide for students - Diana Ridley 2012

      Book Recommended reading

    8. Researching and writing dissertations in business and management - Michael Riley 2000

      Book Recommended reading

    9. Statistics for people who (think they) hate statistics - Neil J. Salkind 2014

      Book Recommended reading

    10. Data collection and analysis - R. J. Sapsford, Victor Jupp, Open University 2006

      Book Recommended reading

    11. Case study research: design and methods - Robert K. Yin

      Book Recommended reading

  2. Journals 1 item
    1. An examination of selected marketing mix elements and brand equity. - Boonghee Yoo, Naveen Donthu, Sungho Lee 2000

      Article Recommended reading

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