Anon. n.d.-a. ‘Businessweek’.
Anon. n.d.-b. ‘Economist’.
Anon. n.d.-c. ‘European Journal of Marketing’.
Anon. n.d.-d. ‘Financial Times’.
Anon. n.d.-e. ‘Harvard Business Review’.
Anon. n.d.-f. ‘International Business Review’.
Anon. n.d.-g. ‘International Journal of Advertising’.
Anon. n.d.-h. ‘International Marketing Review’.
Anon. n.d.-i. ‘Journal of International Business Studies’.
Anon. n.d.-j. ‘Journal of International Marketing’.
Anon. n.d.-k. ‘Journal of Marketing Management’.
Anon. n.d.-l. ‘Journal of World Business’.
Anon. n.d.-m. ‘Marketing Intelligence & Planning’.
Cateora, Philip R., Mary C. Gilly, and John L. Graham. 2011. International Marketing. 15th ed. New York, NY: McGraw-Hill/Irwin.
Czinkota, Michael R., and Ilkka A. Ronkainen. 2010. International Marketing. 9th ed. London: South-Western Cengage Learning.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, and Svend Hollensen. 2010. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010a. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010b. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010c. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010d. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010e. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and Insead. 2010f. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and INSEAD. 2010a. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and INSEAD. 2010b. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and INSEAD. 2010c. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Fan, Ying, Warren J. Keegan, Jean-Claude Usunier, Svend Hollensen, and INSEAD. 2010d. International Marketing: A Customised Book for Brunel Students. Harlow: Pearson Custom Printing.
Jeannet, Jean-Pierre, Hubert D. Hennessey, and Jean-Pierre Jeannet. n.d. Global Marketing Strategies. 6th ed. Boston, Mass: Houghton Mifflin.
Keegan, Warren J., and Mark C. Green. 2013a. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013b. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013c. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013d. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013e. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013f. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013g. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013h. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013i. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2013j. Global Marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, Warren J., and Mark C. Green. 2015. Global Marketing. 8th ed. Global ed. Boston, [Mass.]: Pearson.
Pears, Richard, and Graham Shields. 2013. Cite Them Right: The Essential Referencing Guide. 9th ed. Basingstoke: Palgrave.
Terpstra, Vern, Ravi Sarathy, and Lloyd Russow. 2006. International Marketing. 9th ed. Garfield Heights, OH: Northcoast Publishers.
Usunier, Jean-Claude, and Julie Anne Lee. 2013. Marketing across Cultures. Sixth edition. Harlow, England: Pearson.
