‘Businessweek’ (no date).
Cateora, P.R., Gilly, M.C. and Graham, J.L. (2011) International marketing. 15th ed. New York, NY: McGraw-Hill/Irwin.
Czinkota, M.R. and Ronkainen, I.A. (2010) International marketing. 9th ed. London: South-Western Cengage Learning.
‘Economist’ (no date).
‘European Journal of Marketing’ (no date).
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010a) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010b) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010c) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010d) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010e) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and Insead (2010f) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and INSEAD. (2010a) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and INSEAD. (2010b) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and INSEAD. (2010c) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C., Hollensen, S., and INSEAD. (2010d) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
Fan, Y., Keegan, W.J., Usunier, J.-C. and Hollensen, S. (2010) International marketing: a customised book for Brunel students. Harlow: Pearson Custom Printing.
‘Financial times’ (no date).
‘Harvard business review’ (no date).
‘International Business Review’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=T_M&C=International Business Review.
‘International Journal of Advertising’ (no date).
‘International Marketing Review’ (no date).
Jeannet, J.-P., Hennessey, H.D. and Jeannet, J.-P. (no date) Global marketing strategies. 6th ed. Boston, Mass: Houghton Mifflin.
‘Journal of International Business Studies’ (no date).
‘Journal of International Marketing’ (no date).
‘Journal of marketing management’ (no date).
‘Journal of World Business’ (no date).
Keegan, W.J. and Green, M.C. (2013a) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013b) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013c) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013d) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013e) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013f) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013g) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013h) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013i) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2013j) Global marketing. 7th ed., Global ed. Boston, [Mass.]: Pearson.
Keegan, W.J. and Green, M.C. (2015) Global marketing. 8th ed. Global ed. Boston, [Mass.]: Pearson. Available at: http://lib.myilibrary.com/browse/open.asp?id=778645&entityid=https://idp.brunel.ac.uk/entity.
‘Marketing Intelligence & Planning’ (no date).
Pears, R. and Shields, G. (2013) Cite them right: the essential referencing guide [electronic resource]. 9th ed. Basingstoke: Palgrave. Available at: https://login.ezproxy.brunel.ac.uk/login?url=http://www.citethemrightonline.com.
Terpstra, V., Sarathy, R. and Russow, L. (2006) International marketing. 9th ed. Garfield Heights, OH: Northcoast Publishers.
Usunier, J.-C. and Lee, J.A. (2013) Marketing across cultures [electronic resource]. Sixth edition. Harlow, England: Pearson. Available at: http://lib.myilibrary.com/browse/open.asp?id=459552&entityid=https://idp.brunel.ac.uk/entity.
