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R. Tench and L. Yeomans, ‘Exploring public relations: global strategic communication’, in Exploring public relations: global strategic communication, Fourth edition., Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5186009
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L. Edwards and C. E. M. Hodges, ‘Public relations, society & culture: theoretical and empirical explorations’, in Public relations, society & culture: theoretical and empirical explorations, 1st ed., London: Routledge, 2011 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=310472&entityid=https://idp.brunel.ac.uk/entity
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T. Heding, C. F. Knudtzen, and M. Bjerre, ‘Brand management: research, theory and practice’, in Brand management: research, theory and practice, London: Routledge, 2009 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=193255&entityid=https://idp.brunel.ac.uk/entity
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B. Longhurst, Introducing cultural studies, Third edition. London, [England]: Routledge, 2017 [Online]. Available: http://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4741906
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P. A. Curtin and T. K. Gaither, ‘International public relations: negotiating culture, identity, and power’, in International public relations: negotiating culture, identity, and power, Thousand Oaks: SAGE, 2007, pp. 35–50 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=4892868e-b400-ea11-80cd-005056af4099
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M. A. Moffitt, ‘A Cultural Studies Perspective Toward Understanding Corporate Image: A Case Study of State Farm Insurance’, Journal of Public Relations Research, vol. 6, no. 1, pp. 41–66, Jan. 1994, doi: 10.1207/s1532754xjprr0601_03. [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=buh&AN=6432393&site=ehost-live&scope=site&custid=s1123049
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N. Bardhan and C. K. Weaver, ‘Public relations in global cultural contexts: multi-paradigmatic perspectives’, in Public relations in global cultural contexts: multi-paradigmatic perspectives, New York: Routledge, 2011 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=304531&entityid=https://idp.brunel.ac.uk/entity
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R. Tench and L. Yeomans, ‘Exploring public relations: global strategic communication’, in Exploring public relations: global strategic communication, Fourth edition., Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5186009
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W. Zhiyan, J. Borgerson, and J. E. Schroeder, From Chinese brand culture to global brands: insights from aesthetics, fashion, and history. Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan, 2013 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=1514289
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R. Tench and L. Yeomans, ‘Exploring public relations: global strategic communication’, in Exploring public relations: global strategic communication, Fourth edition., Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5186009
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R. Tench and L. Yeomans, ‘Exploring public relations: global strategic communication’, in Exploring public relations: global strategic communication, Fourth edition., Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5186009
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S. Cottle, ‘News, public relations and power’, in News, public relations and power, London: Sage, 2003 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=255927&entityid=https://idp.brunel.ac.uk/entity
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T. Morris and S. Goldsworthy, PR - a persuasive industry?: spin, public relations, and the shaping of the modern media. Basingstoke [England]: Palgrave Macmillan, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=433522
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J. Motion, R. L. Heath, and S. Leitch, Social media and public relations: fake friends and powerful publics. London, [England]: Routledge, 2016 [Online]. Available: http://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4098101
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A. Theaker, ‘The public relations handbook’, in The public relations handbook, 5th edition., London: Routledge, Taylor & Francis Group, 2016 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4530705
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G. R. Dowling, Creating corporate reputations: identity, image, and performance, Pbk ed. Oxford: Oxford University Press, 2002 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=90457&entityid=https://idp.brunel.ac.uk/entity
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J. Motion, R. L. Heath, and S. Leitch, Social media and public relations: fake friends and powerful publics. London, [England]: Routledge, 2016 [Online]. Available: http://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4098101
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A. Theaker, ‘The public relations handbook’, in The public relations handbook, 5th edition., London: Routledge, Taylor & Francis Group, 2016 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4530705
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A. Theaker, ‘The public relations handbook’, in The public relations handbook, 5th edition., London: Routledge, Taylor & Francis Group, 2016 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4530705
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M. Bashir and M. Fedorova, ‘Conglomeration among the top American public relations agencies: A case study’, Public Relations Review, vol. 40, no. 5, pp. 762–771, Dec. 2014, doi: 10.1016/j.pubrev.2014.10.005. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0363811114001465
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K. Sriramesh and D. Veréciéc, Eds., ‘The Global Public Relations handbook’, in The global public relations handbook: theory, research, and practice, Third edition., New York, New York: Routledge, 2020 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5963818
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L. Edwards, ‘Understanding public relations : theory, culture and society’, in Understanding public relations: theory, culture and society, Los Angeles: SAGE, 2018, pp. 66–82 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=6b3fc06a-a3cb-e811-80cd-005056af4099
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K. Sriramesh and S. C. Duhé, ‘Extending cultural horizons: Political economy and public relations’, Public Relations Review, vol. 35, no. 4, pp. 368–375, Nov. 2009, doi: 10.1016/j.pubrev.2009.08.005. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0363811109001362
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R. Ławniczak, ‘Re-examining the economic roots of public relations’, Public Relations Review, vol. 35, no. 4, pp. 346–352, Nov. 2009, doi: 10.1016/j.pubrev.2009.08.009. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0363811109001386
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D. McKie and R. Ławniczak, ‘Economics and public relations in a time of downturn: Dismal science, unseen history, and the need for dialogue’, Public Relations Review, vol. 35, no. 4, pp. 335–339, Nov. 2009, doi: 10.1016/j.pubrev.2009.08.008.
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S. C. Duhâe, ‘New media and public relations - Crisis Management’, in New media and public relations, 2nd ed., New York: Peter Lang, 2012, pp. 255–256 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=37c8317b-142b-eb11-80cd-005056af4099
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S. C. Duhâe, ‘New media and public relations’, in New media and public relations, 2nd ed., New York: Peter Lang, 2012.
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S. C. Duhâe, ‘New media and public relations - Guidlines for effective crisis managament’, in New media and public relations, 2nd ed., New York: Peter Lang, 2012, pp. 257–266 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=52b22378-162b-eb11-80cd-005056af4099
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S. C. Duhâe, ‘New media and public relations - The emergence of the paracrisis’, in New media and public relations, 2nd ed., New York: Peter Lang, 2012, pp. 267–276 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=be17b75e-172b-eb11-80cd-005056af4099
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S. C. Duhâe, ‘New media and public relations - What’s going on?’, in New media and public relations, 2nd ed., New York: Peter Lang, 2012, pp. 277–286 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=921402f2-172b-eb11-80cd-005056af4099
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K. Fearn-Banks, Crisis communications: a casebook approach, Fifth edition. New York, New York: Routledge, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4626125
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S. Harrison, Disasters and the media: managing crisis communications. Basingstoke: Macmillan Business, 1999.
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¢yvind Ihlen, M. Fredriksson, and B. van Ruler, ‘Public relations and social theory: key figures and concepts’, in Public relations and social theory: key figures and concepts, New York: Routledge, 2009 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=197758&entityid=https://idp.brunel.ac.uk/entity
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R. L. Heath, Handbook of public relations. London: SAGE, 2004 [Online]. Available: https://login.ezproxy.brunel.ac.uk/login?url=https://sk.sagepub.com/reference/handbook-of-public-relations
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R. Tench and L. Yeomans, ‘Exploring public relations: global strategic communication’, in Exploring public relations: global strategic communication, Fourth edition., Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5186009
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S. Cottle, ‘News, public relations and power’, in News, public relations and power, London: Sage, 2003, pp. 117–132 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=93914259-7301-ea11-80cd-005056af4099
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A. Davis, ‘Public relations democracy: public relations, politics and the mass media in Britain’, in Public relations democracy: public relations, politics and the mass media in Britain, Manchester: Manchester University Press, 2009, pp. 109–124 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=db87a70c-192b-eb11-80cd-005056af4099
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S. Cottle, ‘News, public relations and power’, in News, public relations and power, vol. Media in focus, London: Sage, 2003, pp. 99–116 [Online]. Available: http://lib.myilibrary.com/browse/open.asp?id=255927&entityid=https://idp.brunel.ac.uk/entity
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N. Fenton, ‘New media, old news: journalism & democracy in the digital age’, in New media, old news: journalism & democracy in the digital age, Los Angeles, [Calif.]: SAGE, 2010, pp. 153–168 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=9b50c925-7f01-ea11-80cd-005056af4099
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D. R. Holtzhausen, Public relations as activism: postmodern approaches to theory & practice. New York: Routledge, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=958192
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W. L. Bennett and T. Lagos, ‘Logo Logic: The Ups and Downs of Branded Political Communication’, The Annals of the American Academy of Political and Social Science, vol. 611, no. 1, pp. 193–206, May 2007, doi: 10.1177/0002716206298484. [Online]. Available: https://journals.sagepub.com/doi/10.1177/0002716206298484
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A. Theaker, ‘The public relations handbook’, in The public relations handbook, 5th edition., London: Routledge, Taylor & Francis Group, 2016 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4530705
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K. Sriramesh and D. Veréciéc, Eds., ‘The Global Public Relations handbook’, in The global public relations handbook: theory, research, and practice, Third edition., New York, New York: Routledge, 2020 [Online]. Available: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=5963818