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Bell J. Doing Your Research Project: A Guide for First-Time Researchers in Education, Health and Social Science. Vol Open UP study skills. 5th ed. McGraw-Hill Open University Press; 2010. http://lib.myilibrary.com/browse/open.asp?id=302868&entityid=https://idp.brunel.ac.uk/entity
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Yoo B, Donthu N, Lee S. An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science. 2000;28(2). http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2967019&site=ehost-live