1.
Alasuutari, P., Bickman, L., Brannen, J.: The SAGE handbook of social research methods. SAGE, Los Angeles, Calif (2008).
2.
Becker, H.S., Richards, P.: Writing for social scientists: how to start and finish your thesis, book, or article. University of Chicago Press, Chicago, Ill (2007).
3.
Bell, J.: Doing your research project: a guide for first-time researchers in education, health and social science. McGraw-Hill Open University Press, Maidenhead (2010).
4.
Capstone Writer: Producing the capstone project.
5.
Collis, J., Holt, A., Hussey, R.: Business accounting: an introduction to financial and management accounting. Palgrave Macmillan, Houndmills, Basingstoke, Hampshire (2012).
6.
Hardy, M.A., Bryman, A.: Handbook of data analysis. SAGE, London (2009).
7.
Hart, C.: Doing a literature review: releasing the social science research imagination. Sage, London (1998).
8.
O’Leary, Z.: Researching real-world problems: a guide to methods of inquiry. SAGE, London (2005).
9.
Ridley, D.: The literature review: a step-by-step guide for students. SAGE, London (2012).
10.
Riley, M.: Researching and writing dissertations in business and management. Thomson Learning, London (2000).
11.
Salkind, N.J.: Statistics for people who (think they) hate statistics. SAGE, Los Angeles (2014).
12.
Sapsford, R.J., Jupp, V., Open University: Data collection and analysis. SAGE, London (2006).
13.
Yin, R.K.: Case study research: design and methods.
14.
Yoo, B., Donthu, N., Lee, S.: An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science. 28, (2000).
