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Bell, Judith. 2010. Doing Your Research Project: A Guide for First-Time Researchers in Education, Health and Social Science. 5th ed. Vol. Open UP study skills. Maidenhead: McGraw-Hill Open University Press. http://lib.myilibrary.com/browse/open.asp?id=302868&entityid=https://idp.brunel.ac.uk/entity.
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Hardy, Melissa A., and Alan Bryman. 2009. Handbook of Data Analysis. London: SAGE. http://lib.myilibrary.com/browse/open.asp?id=604591&entityid=https://idp.brunel.ac.uk/entity.
Hart, Chris. 1998. Doing a Literature Review: Releasing the Social Science Research Imagination. London: Sage.
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Sapsford, R. J., Victor Jupp, and Open University. 2006. Data Collection and Analysis. 2nd ed. London: SAGE. https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=354916.
Yin, Robert K. n.d. Case Study Research: Design and Methods. Fifth edition.
Yoo, Boonghee, Naveen Donthu, and Sungho Lee. 2000. ‘An Examination of Selected Marketing Mix Elements and Brand Equity.’ Journal of the Academy of Marketing Science 28 (2). http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2967019&site=ehost-live.
