1.
Olins W. The Brand Handbook. Thames & Hudson; 2008.
2.
Schroeder JE, Salzer-Morling M, Askegaard S. Brand Culture. Routledge; 2006. http://lib.myilibrary.com/browse/open.asp?id=37730&entityid=https://idp.brunel.ac.uk/entity
3.
Melewar TC, Alwi SFS, eds. Corporate Branding: Areas, Arenas and Approaches. Routledge, Taylor & Francis Group; 2015. https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=2011275
4.
Olins W. Brand New: The Shape of Brands to Come. Thames & Hudson; 2014.
5.
Balmer JMT, Illia L, Gonzalez del Valle Brena A, eds. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century. Vol Routledge interpretive marketing research series. Routledge, Taylor & Francis Group; 2013. http://lib.myilibrary.com/browse/open.asp?id=506403&entityid=https://idp.brunel.ac.uk/entity
6.
Balmer JMT, Greyser SA. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology. Routledge; 2003.
7.
Melewar TC, Karaosmanoæglu E. Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan; 2008. http://lib.myilibrary.com/browse/open.asp?id=237037&entityid=https://idp.brunel.ac.uk/entity
8.
Davies G. Corporate Reputation and Competitiveness. Routledge; 2003. http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=140693&site=ehost-live&scope=site&custid=s1123049
9.
De Chernatony L. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Butterworth-Heinemann; 2010. http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity
10.
Keller KL. Best Practice Cases in Branding: Lessons from the World’s Strongest Brands. 3rd ed. Pearson Prentice Hall; 2008.
11.
European journal of marketing. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=European+Journal+of+Marketing+
12.
Journal of business research. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Journal+of+Business+Research+
13.
Academy of management journal. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=academy of management journal
14.
California management review. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=California+Management+Review
15.
Journal of marketing management. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=I_M&C=0267-257X
16.
Journal of brand management.
17.
Qualitative market research. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Qualitative+Market+Research+
18.
Corporate reputation review. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Corporate+Reputation+Review+