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Olins W. Brand new: the shape of brands to come. London: : Thames & Hudson 2014.
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Balmer JMT, Illia L, Gonzalez del Valle Brena A, editors. Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the 21st century. London: : Routledge, Taylor & Francis Group 2013. http://lib.myilibrary.com/browse/open.asp?id=506403&entityid=https://idp.brunel.ac.uk/entity
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Balmer JMT, Greyser SA. Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. London: : Routledge 2003.
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Melewar TC, Karaosmanoæglu E. Contemporary thoughts on corporate branding and corporate identity management. Basingstoke: : Palgrave Macmillan 2008. http://lib.myilibrary.com/browse/open.asp?id=237037&entityid=https://idp.brunel.ac.uk/entity
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Davies G. Corporate reputation and competitiveness. London: : Routledge 2003. http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=140693&site=ehost-live&scope=site&custid=s1123049
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De Chernatony L. From brand vision to brand evaluation: the strategic process of growing and strengthening brands. 3rd ed. Amsterdam: : Butterworth-Heinemann 2010. http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity
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Keller KL. Best practice cases in branding: lessons from the world’s strongest brands. 3rd ed. Upper Saddle River, N.J.: : Pearson Prentice Hall 2008.
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California management review. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=California+Management+Review
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Qualitative market research. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Qualitative+Market+Research+
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Corporate reputation review. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Corporate+Reputation+Review+