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Balmer, J.M.T. and Greyser, S.A. (2003) Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. London: Routledge.
Balmer, J.M.T., Illia, L. and Gonzalez del Valle Brena, A. (eds) (2013) Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the 21st century [E-book]. London: Routledge, Taylor & Francis Group. Available at: http://lib.myilibrary.com/browse/open.asp?id=506403&entityid=https://idp.brunel.ac.uk/entity.
‘California management review’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=California+Management+Review.
‘Corporate reputation review’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Corporate+Reputation+Review+.
Davies, G. (2003) Corporate reputation and competitiveness. London: Routledge. Available at: http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=140693&site=ehost-live&scope=site&custid=s1123049.
De Chernatony, L. (2010) From brand vision to brand evaluation: the strategic process of growing and strengthening brands. 3rd ed. Amsterdam: Butterworth-Heinemann. Available at: http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity.
‘European journal of marketing’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=European+Journal+of+Marketing+.
‘Journal of brand management’ (no date).
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‘Journal of marketing management’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=I_M&C=0267-257X.
Keller, K.L. (2008) Best practice cases in branding: lessons from the world’s strongest brands. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall.
Melewar, T.C. and Alwi, S.F.S. (eds) (2015) Corporate branding: areas, arenas and approaches [electronic resource]. Abingdon, Oxon: Routledge, Taylor & Francis Group. Available at: https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=2011275.
Melewar, T.C. and Karaosmanoæglu, E. (2008) Contemporary thoughts on corporate branding and corporate identity management. Basingstoke: Palgrave Macmillan. Available at: http://lib.myilibrary.com/browse/open.asp?id=237037&entityid=https://idp.brunel.ac.uk/entity.
Olins, W. (2008) The brand handbook. London: Thames & Hudson.
Olins, W. (2014) Brand new: the shape of brands to come. London: Thames & Hudson.
‘Qualitative market research’ (no date). Available at: http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Qualitative+Market+Research+.
Schroeder, J.E., Salzer-Morling, M. and Askegaard, S. (2006) Brand culture. London: Routledge. Available at: http://lib.myilibrary.com/browse/open.asp?id=37730&entityid=https://idp.brunel.ac.uk/entity.
