Academy of management journal. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=academy of management journal
Balmer, J. M. T., & Greyser, S. A. (2003). Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. Routledge.
Balmer, J. M. T., Illia, L., & Gonzalez del Valle Brena, A. (Eds.). (2013). Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the 21st century: Vol. Routledge interpretive marketing research series [E-book]. Routledge, Taylor & Francis Group. http://lib.myilibrary.com/browse/open.asp?id=506403&entityid=https://idp.brunel.ac.uk/entity
California management review. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=California+Management+Review
Corporate reputation review. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Corporate+Reputation+Review+
Davies, G. (2003). Corporate reputation and competitiveness. Routledge. http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=140693&site=ehost-live&scope=site&custid=s1123049
De Chernatony, L. (2010). From brand vision to brand evaluation: the strategic process of growing and strengthening brands (3rd ed). Butterworth-Heinemann. http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity
European journal of marketing. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=European+Journal+of+Marketing+
Journal of brand management. (n.d.).
Journal of business research. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Journal+of+Business+Research+
Journal of marketing management. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=I_M&C=0267-257X
Keller, K. L. (2008). Best practice cases in branding: lessons from the world’s strongest brands (3rd ed). Pearson Prentice Hall.
Melewar, T. C., & Alwi, S. F. S. (Eds.). (2015). Corporate branding: areas, arenas and approaches [Electronic resource]. Routledge, Taylor & Francis Group. https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=2011275
Melewar, T. C., & Karaosmanoæglu, E. (2008). Contemporary thoughts on corporate branding and corporate identity management. Palgrave Macmillan. http://lib.myilibrary.com/browse/open.asp?id=237037&entityid=https://idp.brunel.ac.uk/entity
Olins, W. (2008). The brand handbook. Thames & Hudson.
Olins, W. (2014). Brand new: the shape of brands to come. Thames & Hudson.
Qualitative market research. (n.d.). http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Qualitative+Market+Research+
Schroeder, J. E., Salzer-Morling, M., & Askegaard, S. (2006). Brand culture. Routledge. http://lib.myilibrary.com/browse/open.asp?id=37730&entityid=https://idp.brunel.ac.uk/entity