‘Academy of Management Journal’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=academy of management journal.
Balmer, John M. T., and Stephen A. Greyser. 2003. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology. London: Routledge.
Balmer, John M. T., Laura Illia, and Almudena Gonzalez del Valle Brena, eds. 2013. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century. E-book. Vol. Routledge interpretive marketing research series. London: Routledge, Taylor & Francis Group. http://lib.myilibrary.com/browse/open.asp?id=506403&entityid=https://idp.brunel.ac.uk/entity.
‘California Management Review’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=California+Management+Review.
‘Corporate Reputation Review’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Corporate+Reputation+Review+.
Davies, Gary. 2003. Corporate Reputation and Competitiveness. London: Routledge. http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=140693&site=ehost-live&scope=site&custid=s1123049.
De Chernatony, L. 2010. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Amsterdam: Butterworth-Heinemann. http://lib.myilibrary.com/browse/open.asp?id=264608&entityid=https://idp.brunel.ac.uk/entity.
‘European Journal of Marketing’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=European+Journal+of+Marketing+.
‘Journal of Brand Management’. n.d.
‘Journal of Business Research’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Journal+of+Business+Research+.
‘Journal of Marketing Management’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=I_M&C=0267-257X.
Keller, Kevin Lane. 2008. Best Practice Cases in Branding: Lessons from the World’s Strongest Brands. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall.
Melewar, T. C., and S. F. Syed Alwi, eds. 2015. Corporate Branding: Areas, Arenas and Approaches. Electronic resource. Abingdon, Oxon: Routledge, Taylor & Francis Group. https://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=2011275.
Melewar, T. C., and Elif Karaosmanoæglu. 2008. Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Basingstoke: Palgrave Macmillan. http://lib.myilibrary.com/browse/open.asp?id=237037&entityid=https://idp.brunel.ac.uk/entity.
Olins, Wally. 2008. The Brand Handbook. London: Thames & Hudson.
———. 2014. Brand New: The Shape of Brands to Come. London: Thames & Hudson.
‘Qualitative Market Research’. n.d. http://cm7ly9cu9w.search.serialssolutions.com/?V=1.0&N=100&L=CM7LY9CU9W&S=A_T_B&C=Qualitative+Market+Research+.
Schroeder, Jonathan E., Miriam Salzer-Morling, and Soren Askegaard. 2006. Brand Culture. London: Routledge. http://lib.myilibrary.com/browse/open.asp?id=37730&entityid=https://idp.brunel.ac.uk/entity.